Reset Collection Launch

Art Direction, Packaging Design, Content Creation, Visual Merchandising, Digital Design

Reset is a 3-step system made for everybody looking to clarify the scalp, repair damaged or overworked hair, and restore hair to its most natural state.

Goals: Launch a new haircare line within the Verb brand that would serve as a starting point for new and existing consumers.

Key Stakeholders:
Founder, Marketing Director, Product Development Lead, Digital Marketing Director, and Sales Director

Packaging Design + Campaign:
The challenge of this project was to keep packaging costs at a minimum while still creating an impactful experience on shelf and online. In order to differentiate this specialized collection from the core shampoo’s and conditioners we decided to package the collection primarily in tubes. Reset is intended to be the initial step when a new consumer would decide to make the switch to Verb. The Reset rainbow became a core campaign asset, it is symbolic of all the Verb product lines (and all hair types) coming together to create this striking positive and fun background.