Ghost MaskArt Direction, Packaging Design, Content Creation, Visual Merchandising, Digital Design
When launching the Ghost Hair Mask, we wanted to ensure to add credibility by creating assets that would connect the new launch in a refreshing way, yet recognizable to the predecessors. Working closely with the Digital Marketing Lead at Verb Products, we determined data-driven solutions that had been proven effective to new and existing customers.
Verb Products stemmed from a passion to bridge the gap between drug store and high-end hair care because who says good hair has to be out of reach. Over the course of 3 years I have worked as the lead designer to help build the voice, brand, UI and team for this emerging brand.
Junior Designer: Perri Vaaler
Photography: Kyle Rudd + Hannah Koehler